A bit about Squish

Built for Big Adventures

At Squish, we believe every child deserves a bike that fits properly, rides brilliantly and inspires confidence from the very first pedal stroke.

Designed by cycling experts with decades of experience, Squish bikes are built specifically for young riders. Lightweight, easy to handle and created to help children enjoy every moment on two wheels.

Because riding a bike is more than just learning a skill. It's freedom, independence and the start of a lifelong adventure.

Our Mission

We're on a mission to get more kids riding.

By creating lighter, better-fitting bikes for children, we help more young riders discover the confidence, independence and fun that cycling brings.

From first balance bikes to bigger adventures, Squish is here for every stage of the journey.

Squish Values

Supporting Local Bike Shops

Championing the experts who help riders get started. Working together to grow stronger cycling communities.

Made to be Passed On

Built to last beyond one rider, one adventure or one childhood. Made for years of memories and miles of smiles.

Built for Young Riders

Designed specifically for children from the ground up. Giving every rider the best possible start on two wheels.

More Kids on Bikes

Helping more children discover the joy of cycling. Creating confident riders from their very first adventure.

Our Values in Action

By staying true to that mission, Squish has become one of the UK's most awarded kids' bike brands, including being named Bike Brand of the Year at the BikeBiz Awards.

As the Official Bikeability Partner, we're proud that Squish bikes are used in the Department for Transport's national cycle training programme, helping children across England build the skills and confidence to ride safely.

Today, Squish bikes are trusted by schools, instructors and thousands of families across the UK to help young riders learn, grow and explore on two wheels.

But the recognition we're proudest of comes from seeing more children discover the joy of cycling every day.